A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure engagement and observable conversions, so you can see which keywords, ads, ad groups, and campaigns are driving customer activity.
As the ads privacy landscape evolves, it’s up to marketers to find new, durable techniques that use responsibly generated first-party data to deliver relevant ads people want – while protecting their privacy.
Answer a few short questions about your Google Ads set-up and we’ll recommend measurement solutions to power a privacy-first ad strategy. You’ll have the option to download your custom plan when you’re done.