A young man uses a laptop. He’s encircled by the logos of Google products.

Multiply your results with Performance Max

Work together with Google’s AI to drive better results across all of Google’s advertising channels and inventory from a single campaign.

Start now

Learn how

Google’s AI is your business multiplier

Reach

Results

Insights

Your input

Reach

Multiply your customer connections

Reach more converting customers across Search, YouTube, Display, Discover, Gmail and Maps. Market at the speed of today’s consumers and meet them where they are, no matter how unpredictable.

Results

A Google Ads dashboard UI chart projects conversions based on budget.

Multiply your results

Get more from your budget by capturing the highest-ROI conversion opportunities across channels. Unlock new customer segments and pockets of demand to drive growth.

Insights

UI chart compares site visitors to video viewers.

Multiply your insights

Combine your knowledge with Google’s consumer insights to stay on top of fast-changing customer needs and trends as they happen. In return, get more insights and recommendations to inform your strategy.

Your input

A man uses a tablet. A settings icon is above him.

Multiply your expertise

What sets any marketing strategy apart is the human behind it. Share your goals, best creative assets and who your most valuable audiences are to steer AI in the right direction.

Grow your business with Google Ads

MuscleSquad reaches new customers using Performance Max

6x ROAS in under three months
discovery+ multiplies their insights to scale growth using Performance Max

17% incremental subscriber growth and a 21% decrease in CPA
How Kinetica Sports gained more traffic and sales with Google Ads

267% increase in ROAS and 600% increase in website traffic

MuscleSquad reaches new customers using Performance Max

6x ROAS in under three months
discovery+ multiplies their insights to scale growth using Performance Max

17% incremental subscriber growth and a 21% decrease in CPA
How Kinetica Sports gained more traffic and sales with Google Ads

267% increase in ROAS and 600% increase in website traffic

A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

We’ll get you up to speed on the latest platform updates
We’ll design a media plan that makes the most of your budget
We’ll help you launch your first campaign with hands-on guidance

Start now

Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign

Define your goals

Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.
Provide as many high-quality creative assets as possible

This helps you create more relevant ads for customers and show up on more types of inventory and formats.
Share who your most valuable audiences are

If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.

Learn how

Define your goals

Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.
Provide as many high-quality creative assets as possible

This helps you create more relevant ads for customers and show up on more types of inventory and formats.
Share who your most valuable audiences are

If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.