Find people who will love your app
App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play and more.
Promote your app across Google – all from a single campaign
Find the users most likely to convert
We’ll make it easy to promote your app at scale across Google’s largest properties and millions of partner sites and apps.
Keep your most valuable users engaged
Simply input your target audiences, budget, creative and actions that you’d like your users to take. App campaigns will use machine learning to automatically re-engage the right existing users.
Boost your success
Enable better performance when using Google Analytics for Firebase for measurement and bidding. You’ll unlock reporting tools and privacy-first conversion data to optimise your campaign.
Partner with a Google Ads Expert to get help setting up your first ad campaign
- Get one-on-one guidance and personalised recommendations
- Get help tailoring your budget and media plan
- Get help selecting the right keywords
Choose your budget
Create your app ad
Learn more about App Campaigns
Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.