Create a plan for your advertising budget and drive business growth

Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.

Plan

Forecast

Grow

Plan

Create a plan to help determine the right advertising budget for your campaigns so you can achieve your business goals.

See how adjusting your advertising budget or campaign settings may impact performance metrics like clicks, conversions and cost per action.

Review relevant suggestions that can help you meet your business goals. For example, adding new keywords to capture new Search opportunities.

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Create a plan

Select the campaigns that you’d like to include in your plan. It’s recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns.
View forecast

The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan.
Review and implement your plan

You can plan your monthly and quarterly budgets to make sure that you’re getting the most out of your campaigns.

Create a plan

Select the campaigns that you’d like to include in your plan. It’s recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns.
View forecast

The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan.
Review and implement your plan

You can plan your monthly and quarterly budgets to make sure that you’re getting the most out of your campaigns.