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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Optimise your ads account

Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
Go to Recommendations
UI of recommendations window with optimisation score.
Improve
Optimise
Results
Efficiency

Improve

Get tailored suggestions

Recommendations are customised suggestions that help you improve campaign performance. They can introduce you to new features, help you get more out of your budget and increase efficiency.
UI of selection between bidding, repairs, and ad creatives.

Optimise

Prioritise with optimisation score

Review your optimisation score to prioritise recommendations across all campaign types. Scores run from 0–100%, with 100% meaning that your account can perform at its full potential.
UI of optimization score.

Results

Improve performance

We’ve seen advertisers that used recommendations to increase their account-level optimisation score by 10 points achieve a median 14% increase in conversions.
A graph showing conversions increasing.

Efficiency

Automatically apply recommendations

To save you time, you can choose to apply selected recommendation types automatically. You can change these selections or opt out of them at any time.
UI of automatically apply recommendations window.

Grow your business with Google Ads

  • A young woman in a suit makes a mobile purchase.

    Rakuten uses optimisation score to improve account management

    15% increase in profit
  • Four people of different genders and ethnicities have a conversation over coffee.

    Titan Growth automatically applies recommendations to save time

    Two hours saved per marketer each week
  • A person wearing green uses an HP laptop.

    HP uses recommendations to improve Shopping campaign performance

    19% increase in Shopping campaign revenue

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with recommendations

We know that using a new tool can be complicated.
Get started
Review recommendations regularly
You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns.
Track ad performance
Evaluate how recommendations have affected your account’s performance. Any changes you’ve made by applying recommendations will appear in your account’s Change history page.
Opt in to automatically apply recommendations
Select which recommendation types you want to automatically apply. Once you’ve opted in, you can track which recommendations are being applied for you in the History tab.

Learn more about Recommendations and Optimisation Score

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Learn more about recommendations

Learn more about optimisation score

Get the most out of your performance with recommendations

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A trends graph compares your clicks to search interest.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • UI shows a conversions and cost graph.

    Performance Planner

    Create a plan for your campaigns, understand how changes might affect performance and make the most of your budget.
    Learn more
  • A graph from the Google Ads Mobile App dashboard shows ad performance over time.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more