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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Be just a Google Search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.
Start now
An example ad for a ‘modern furniture’ search and resulting ad

Reach the right people with Search ads

Keywords
Bids
Ads

Keywords

Reach people searching for your business

People are constantly turning to Google Search for answers – what to do, where to go, what to buy, how to do things. Your keywords help you show up when people search for what you offer.
A mobile search for ‘modern furniture'.

Bids

Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.
Performance
£
££

Ads

Highlight your products and services

Connect with potential customers in the moments that matter. With Search ads, you can customise your message and showcase what you have to offer as people search on Google.
An ad for Modern Design & Co shows up during a ‘modern furniture’ search.

Grow your business with Google Ads

  • A dog eats its customized dog food order from Tails.com.

    Watch the video

    Link to Youtube Video (visible only when JS is disabled)

    How tails.com embraces AI to connect with new customers on Search

    182% increase in trial sign-ups and 258% increase in clicks
  • An older man and woman stand next to each other while holding a goat in front of a stone farm building with a red door.

    Google Ads helps Chuckling Goat see a healthy return

    4.95x growth in sales since using Google Ads
  • A close-up view of someone holding their smartphone with the PensionBee App displayed on screen.

    How optimisation helped PensionBee triple their customer base

    100% growth in Search Campaign investment

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with Search ads.
Get started
Choose the right keywords to reach relevant searches
Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

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Learn more about Search ads

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Unlock the Power of Search

Create effective Search ads

Setting Smarter Search Bids

Calculate conversion values to bid effectively

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • An ad for a travel agency

    Performance Max

    Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
    Learn more
  • A diverse group of young friends talking and having fun at urban skate park.

    Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
    Learn more
  • A video ad for a bank

    YouTube ads

    Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
    Learn more
Start now