Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Visit Keyword Planner

Discover

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Research

Analyse keywords

Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.

Estimate

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Plan

Make your plan

Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads expert and customer working together on a call.

Get started with the Keyword Planner

We know that using a new tool can be complicated.
Get started
Step 1
Create a keyword plan
Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords or uploading existing keywords.
Step 2
Understand your keyword
forecast
Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.
Step 3
Create campaign based on your
plan
You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting Keyword Planner in the tools menu.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

  • Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more

  • Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more

  • Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more

Frequently asked questions