Keyword Planner UI shows ‘sandals’ and ‘bathing suits’ selected to appear in searches for ‘summer apparel’.

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

Visit Keyword Planner

Discover

Research

Estimate

Plan

Discover

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Research

A bar graph showing keyword search volume for “retail clothing.”

Analyse keywords

Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.

Estimate

Keyword Planner UI showing a suggested bid price for “clothing store.”

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Plan

Make your plan

Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.

A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

Get one-on-one guidance and personalised recommendations
Get help tailoring your budget and media plan
Get help selecting the right keywords

Contact an Ads Expert

Get started with the Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Get started

Create a keyword plan

Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords or uploading existing keywords.

Understand your keyword forecast

Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.

Create campaign based on your plan

You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting Keyword Planner in the tools menu.