Multiply your results with Performance Max

Work together with Google’s AI to drive better results across all of Google’s advertising channels and inventory from a single campaign.
An earphone video ad surrounded by various Google product icons to represent the reach of Performance Max.

Google’s AI is your business multiplier

Reach

Multiply your customer connections

Reach more converting customers across Search, YouTube, Display, Discover, Gmail and Maps. Market at the speed of today’s consumers and meet them where they are, no matter how unpredictable.
Illustration of three people connected by a circle, around the Google Ads logo.

Results

Multiply your results

Get more from your budget by capturing the highest-ROI conversion opportunities across channels. Unlock new customer segments and pockets of demand to drive growth.

Insights

Multiply your insights

Combine your knowledge with Google’s consumer insights to stay on top of fast-changing customer needs and trends as they happen. In return, get more insights and recommendations to inform your strategy.

Your input

Multiply your expertise

What sets any marketing strategy apart is the human behind it. Share your goals, best creative assets and who your most valuable audiences are to steer AI in the right direction.
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Grow your business with Google Ads

  • MuscleSquad Performance Max success story

    MuscleSquad reaches new customers using Performance Max

    6x ROAS in under three months
  • A video preview screen of a family of three huddled around a tablet.

    Watch the video

    discovery+ multiplies their insights to scale growth using Performance Max

    17% incremental subscriber growth and a 21% decrease in CPA
  • Five chocolate macaroons sit on a serving plate on a kitchen counter with Kinetica Whey Protein powder in the background.

    How Kinetica Sports gained more traffic and sales with Google Ads

    267% increase in ROAS and 600% increase in website traffic

Partner with a Google Ads expert to set up your first campaign

• We’ll get you up to speed on the latest platform updates
• We’ll design a media plan that makes the most of your budget
• We’ll help you launch your first campaign with hands-on guidance
A Google Ads expert and customer working together on a call.

Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign
Define your goals
Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.

Learn more about Performance Max

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.
    Learn more
  • Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
    Learn more
  • YouTube ads

    Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
    Learn more

Frequently asked questions