Inspiring Campaigns from the YouTube Works Awards
Featured winners
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MassMutual faced the competition head-on with a new approach that tackle the
uncomfortable realities of financial futures and kickstart conversations on
YouTube.
Awards: Grand Prix, Big Screen, Big Results
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Spotify identified trending music across audience personas and city specific
insights and delivered it through short skits that highlighted music’s role in
daily life.
Awards: Grand Prix, Masterful Media Planning
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Dutchie turned an insight into a creative masterpiece, with a metaphor as
unexpected as it was effective.
Awards: Grand Prix, The
Fire Starter
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From raising awareness with Video Reach Campaigns to driving conversions with
Video Action Campaigns, HSBC leveraged an AI-powered strategy to deliver its key
message consistently.
Awards: Grand Prix, Best Full
Funnel Campaign, Best Creative: Multi-video Storytelling
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Creative use of Shorts to reach a variety of convenience store targets, building
a fandom, and growing the brand in the long term.
Awards:
Grand Prix, Best Brand Fandom, Best Shorts
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McDonald’s wanted consumers to recognise the differences between McDelivery and
competing delivery platforms so that McDelivery would be consumer’s first choice
when choosing a delivery service.
Awards: Grand Prix