Inspiring Campaigns from the YouTube Works Awards
Featured winners
MassMutual faced the competition head-on with a new approach that tackle the
uncomfortable realities of financial futures and kickstart conversations on
YouTube.
Awards: Grand Prix, Big Screen, Big Results
Spotify identified trending music across audience personas and city specific
insights and delivered it through short skits that highlighted music’s role in
daily life.
Awards: Grand Prix, Masterful Media Planning
Dutchie turned an insight into a creative masterpiece, with a metaphor as
unexpected as it was effective.
Awards: Grand Prix, The
Fire Starter
From raising awareness with Video Reach Campaigns to driving conversions with
Video Action Campaigns, HSBC leveraged an AI-powered strategy to deliver its key
message consistently.
Awards: Grand Prix, Best Full
Funnel Campaign, Best Creative: Multi-video Storytelling
Creative use of Shorts to reach a variety of convenience store targets, building
a fandom, and growing the brand in the long term.
Awards:
Grand Prix, Best Brand Fandom, Best Shorts
McDonald’s wanted consumers to recognise the differences between McDelivery and
competing delivery platforms so that McDelivery would be consumer’s first choice
when choosing a delivery service.
Awards: Grand Prix