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UI shows graph of conversions over cost

Create a plan for your advertising budget and drive business growth

Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.

Go to Performance Planner
UI shows graph of conversions over cost
Plan
Forecast
Grow

Plan

UI shows a conversion plan comparison graph

Plan your budget more effectively

Create a plan to help determine the right advertising budget for your campaigns so you can achieve your business goals.

UI shows a conversion plan comparison graph

Forecast

UI shows a 3 month forecast and seasonality impact selector

Anticipate campaign performance

See how adjusting your advertising budget or campaign settings may impact performance metrics like clicks, conversions and cost per action.

UI shows a 3 month forecast and seasonality impact selector

Grow

UI shows a keyword suggestion selector

Discover new opportunities

Review relevant suggestions that can help you meet your business goals. For example, adding new keywords to capture new Search opportunities.

UI shows a keyword suggestion selector
A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with Performance Planner

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

Get started

Create a plan

Select the campaigns that you’d like to include in your plan. It’s recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns.

View forecast

The forecast graph shows how changes to your overall spend could affect the performance of all the campaigns that you selected for your plan.

Manage your budget

You can plan your monthly and quarterly budgets to make sure that you’re getting the most out of your campaigns.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A trends graph from the Google Ads dashboard comparing your clicks to search interest.

Insights Page

Grow your business with insights and trends that are tailored to your business.

Learn more
Google Ads dashboard UI showing recommendations and optimisation score increase.

Recommendations Page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Learn more
A graph from the Google Ads mobile app dashboard showing ad performance over time.

Google Ads Mobile App

Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.

Learn more