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Partnership that drives success

By joining the Google Partners programme, you get access to the training, support and resources to set your clients up to succeed and help your company grow and stand out in the industry.
Sign up with your company’s Google Ads manager account.

Join Google Partners

Access benefits designed just for you

One woman is on the phone while taking notes and another is on her laptop working.

Education and Insights

Enhance your product knowledge and stay on top of industry trends.

Two people working and collaborating closely in front of a large monitor.

Access and support

Get technical support and product resources to bolster client success.

A woman leaning over her desk looking over her accolades and rewards on her tablet.

Recognition and rewards

Showcase your expertise and get rewarded for your achievements.

Education and Insights

Member

Partner

Premier Partner

Product education & certifications

Build product knowledge and earn certifications on Skillshop; expand Google Ads expertise through livestreams and on-demand training.

Consumer insights reports

Access to global consumer insights to inform business decisions and unlock strategic conversations with clients.

Product betas

Access to reports about upcoming product betas to leverage product information and help drive client growth.

Access and support

Member

Partner

Premier Partner

Account & technical support

Reach out to a support agent via chat or email – or discover solutions on your own in the Google Ads Help Centre.

Executive experiences (Invitation only)

Premier Partners executives attend Google events designed for them. Experiences include executive roundtables with sales and product leadership, tailored business coaching and thought leadership content.

Dedicated account support (Invitation only)

Dedicated strategic and sales support for most Premier partners, based on market and business size.

Recognition and rewards

Recognition and rewards	Member	Partner	Premier Partner
Competitions and rewards Google Partners Rewards quarterly challenges can help inspire and motivate teams to build on their expertise – and drive success for your company and clients.
Promotional offers Promotional offers allow you to give your new clients’ advertising budgets a boost with Google Ads credits.
Partner badge The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry.
Directory Get discovered by advertisers searching for companies like yours through the Google Partners directory.
Premier Partner Awards The annual Premier Partner Awards celebrate excellence in digital marketing and showcase Premier Partners who helped clients find success with Google Ads.

Discover three tiers of partnership

The Google Partners programme offers three tiers of participation – Member, Partner and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.

Member

Get access to a range of standard benefits that enable you to grow, further develop your Google Ads skills and help your clients to succeed.

How to become a member
Sign up for the Google Partners program with your company’s Google Ads manager account.

Partner

Develop a deeper strategic partnership with Google by becoming a Partner and earning the Google Partner badge.

How to become a Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications).

Premier Partner

Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year*, making it the most exclusive tier of the programme.

How to become a Premier Partner
Sign up for the programme and meet our Partner requirements (performance, spend and certifications), and be among the top 3% of Partners (available starting in February 2022).

*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country and is completed on an annual basis. Premier Partner status may not be available in all countries.

Two Google Badges showing the difference between the Google Partners and Google Premier Partners badges.

The value of the badge

With the Google Partner badge, you’re able to showcase your Google Ads expertise to clients and stand out in the industry.

Browse Premier Partners

A programme designed for real results

“One thing that I really value is that the Google Partners programme brings our agency helpful resources, such as advanced product training, insight reports and product certifications that align with our vision for our staff and customers... Candidly, Google is one of the best partnerships we have.”

Justin Hayashi, Co-Founder and CEO, New Engen
“At Merkle, innovation is a key driver of our campaigns and success. Without our Premier Partner status, we wouldn’t have access to the many new approaches that we are able to test to deliver world-class solutions to our clients.”

Lars Postmus, Product Lead, Display and Video, Merkle
“Being able to reference the Premier Partner badge gives us credibility. The badge validates that we have expert-level Google Ads product knowledge and access to special training, support and insights – whether it’s current customers that we’re helping to expand their digital marketing, or a prospect.”

John Adams, Strategic Partner Business Development, ChannelAdvisor
“In this fast-changing digital space, we must adapt our business regularly. The Google Partners programme supports our efforts to drive customer success, by providing access to industry, product and Search insights that we can then package to our customers.”

Matthew Glickman, Co-Founder and Executive Vice President, SearchKings
“Being a Google Partner gives us the power to be more proactive with our clients, who value it because they know that we’re one step ahead of the competition.”

Virginia Dendi, CEO and Founder, Viví Marketing

Join the Google Partners programme today

Grow your Google Ads skills, help your company stand out and drive results for your clients.
Sign up with your company’s Google Ads manager account.

Join Google Partners

Campaigns and tools

Partners

Resources

Partnership that drives success

Education and Insights

Access and support

Recognition and rewards

The value of the badge

A programme designed for real results

“At Merkle, innovation is a key driver of our campaigns and success. Without our Premier Partner status, we wouldn’t have access to the many new approaches that we are able to test to deliver world-class solutions to our clients.”

“In this fast-changing digital space, we must adapt our business regularly. The Google Partners programme supports our efforts to drive customer success, by providing access to industry, product and Search insights that we can then package to our customers.”

“Being a Google Partner gives us the power to be more proactive with our clients, who value it because they know that we’re one step ahead of the competition.”

Join the Google Partners programme today