Jump to content
UI shows experiment summary results.

Test with ease and confidence

The Experiments tool can help you create, manage and optimise your experiments in one place.

UI shows experiment summary results.


UI shows experiment customization options.

Maximise performance for your campaigns

Test different ad campaign settings and new features in a safe environment, helping you drive better results for your business.

UI shows experiment customization options.


UI compares a campaign to an experiment.

Monitor your experiments

Understand how your experiment is performing in comparison to the original campaign, so you can make more informed decisions.

UI compares a campaign to an experiment.


UI shows an experiment sync option turned on.

Sync changes to your original campaign

To ensure your experiment stays valid, we’ll automatically update your experiment with any changes you make in your original campaigns.

UI shows an experiment sync option turned on.

Grow your business with Google Ads

  • Freelancer working on a project

    Fivverr uses experiments to save time

    Three hours saved a week per marketer

  • Employees in an office

    UnionBank uses experiments to gains incremental traffic

    +266% click-through rate

  • Person working on a website

    Canva increases conversions with experiments

    +60% in conversions

A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with experiments

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

  • Set up your experiment

    Choose the original ad campaign that you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.

  • Pick up to two goals to measure

    This is how you’ll measure success for your experiment. You’ll also see these metrics in the campaign report.

  • Schedule your experiment

    Select your desired start time and duration for the experiment. Once your experiment is scheduled, be sure to monitor your experiment regularly.