AI-powered ad solutions: what works, and what’s next
Combine your expertise with Google’s AI to drive your business further, faster.
Understand how your campaigns are performing with privacy-safe conversion measurement. Then optimise campaigns using tools like Smart Bidding, which uses Google’s AI to help you reach your business goals.
Investing in first-party data can help put your customers’ privacy needs first, strengthen your measurement and drive performance.
Powered by Google’s AI and integrated into your reporting and optimisation, conversion modeling provides more complete, privacy-safe measurement and improved results.
Ensure that you have robust and accurate measurement practices and take advantage of auction-time ad bidding, which uses billions of combinations of signals to reach your performance goals.
Measure the impact that your online ads have on visits or sales in your shop. Smart Bidding helps you act on this data to grow total sales, whether they happen online or in-store.
Google Ads’ solutions can help you achieve your goals with smarter campaigns, measurement and insights. Learn more about setting goals for your chosen marketing objective.
Setting up your conversion measurement and automated bidding practices is the foundation for success in performance advertising. Tap into these modules to learn how to get started.
Accurate measurement is built on tagging, which ties conversions to your campaigns. For a complete view of the customer journey, you can also import offline conversions from your CRM and measure shop visits or sales.
Enhanced conversions enable tags to measure conversions in a privacy-safe way using first-party, user-provided data both for online conversions and for converted leads imported from your CRM.
Once you’re measuring ad conversions and conversion value, Smart Bidding can help you set bids to maximise your conversions or conversion values. You can also set a target CPA or target ROAS to meet your efficiency goals.
Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.