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Drive the results you care about with YouTube Ads

Get started now with a YouTube campaign, and turn meaningful engagement into meaningful results for your brand.
Create a video ad For video creators
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Set up a campaign today

Create

Create quality video ads that perform

Anyone can make a YouTube ad that gets results – even creating one right on your phone. Explore best practices.
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Connect

Find your audiences, anywhere on their journey

Connect in relevant moments with Google AI to drive everything from brand awareness to consideration and sales.
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Measure

Measure what matters, and optimise for the best results

Assess the metrics that are most important for your business to make sure every dollar is delivering results.
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How to start advertising on YouTube

Create a channel for your business
Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

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Why YouTube Ads

  • #1

    According to a survey conducted by Kantar, if viewers in Australia could only watch one service for an entire year, the #1 platform they chose was YouTube.1
  • 70%

    According to a survey conducted by Kantar, 70% of viewers in Australia agree that YouTube helps them decide what to purchase, outperforming the competitive average (61%).2
  • 17.4%

    According to a Google Search Lift analysis, on average, viewers that saw a YouTube ad searched 17.4% more than those who did not see the ad measured across all Google Search Lift 2.0 studies done in Australia in 2023.3

Guides to help you get started with YouTube Ads

Google Ads AI Essentials for Video
A guide on how to make the most of your YouTube investment using Google AI solutions.
ABCDs of Effective Video Ads
Learn the basics of creating effective YouTube video ads.
Measure Your Results
Understand what’s working and what’s not for the most effective campaign.

YouTube Ads success stories

Explore more success stories
  • Image of a Heli Ski helicopter above a group of skiers on a mountain top.

    You know how you say a picture is worth a thousand words? Video is worth a million.

    Njord Rota,
    Owner, Majestic Heli Ski
  • Image of hands about to press the power button on a Blendjet blender

    We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.

    Ryan Pamplin,
    CEO, BlendJet
  • An image of three people in Cider clothing having a picnic.

    YouTube Shorts helped Cider gain new customers at a 33% lower CPA.

Related resources

Explore even more guides, tools, and best practices for creating campaigns that shine on YouTube
See all
YouTube Promotions
Build video engagement and grow your channel. It’s easier than ever to get more eyes on your videos and increase your channel’s engagement.

Partner with a Google Ads expert to set up your first YouTube Ads campaign

• Get one-on-one guidance and personalised recommendations
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
Contact an Ads Expert
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Get started with YouTube Ads

Create a video ad For video creators

Frequently asked questions

1 Google/Kantar, WhyVideo, n=2202 weekly video viewers 18-64 (AU), n=622 GenZ (18-26), fielded from (3/26/24-4/16/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Binge, Stan, BVOD, Facebook, Instagram, TikTok.

2 Google/Kantar, WhyVideo, n=910 YouTube viewers, n=2202 weekly video viewers 18-64 (AU), fielded from (3/26/24-4/16/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Binge, Stan, BVOD, Facebook, Instagram, TikTok.

3 Google YouTube Search Lift 2.0 Meta Analysis for Studies done in Australia in 2023( n=955).YouTube Search Lift aims to understand difference in search behaviour amongst those (Saw YT ads vs. didn’t see) using a Control/ Exposed Methodology. Key metric: YT_Relative_Lift = Exposed_searches_per_impression / Control_searches_per_impression - 1. Median Relative Lift is 17.4%.

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