Choose the right keywords
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Find new keywords
Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
Our keyword research tool gives you insight into how often people search for certain terms–and how those searches have changed over time.
Get bid estimates
Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.
Make your plan
Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalize and launch your campaign.
Partner with a Google Ads Expert to get help setting up your first campaign
- Get one-on-one guidance and personalized recommendations
- Get help tailoring your budget and media plan
- Get help selecting the right keywords
Get started with the Keyword Planner
We know that using a new tool can be complicated. Click on the text below to learn how you can get started.