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UI shows experiment summary results.

Test with ease and confidence

The Experiments tool can help you create, manage, and optimize your experiments in one place.

UI shows experiment summary results.


UI shows experiment customization options.

Maximize performance for your campaigns

Test different ad campaign settings and new features in a safe environment, helping you drive better results for your business.

UI shows experiment customization options.


UI compares a campaign to an experiment.

Monitor your experiments

Understand how your experiment is performing in comparison to the original campaign, so you can make more informed decisions.

UI compares a campaign to an experiment.


UI shows an experiment sync option turned on.

Sync changes to your original campaign

To ensure your experiment stays valid, we’ll automatically update your experiment with any changes you make in your original campaigns.

UI shows an experiment sync option turned on.

Grow your business with Google Ads

  • Freelancer working on a project

    Fivverr uses experiments to save time

    3 hours saved a week per marketer

  • Employees in an office

    UnionBank uses experiments to gains incremental traffic

    +266% click-through rate

  • Person working on a website

    Canva increases conversions with experiments

    +60% in conversions

A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now

Get started with Experiments

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

  • Set up your experiment

    Choose the original ad campaign you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.

  • Pick up to two goals to measure

    This is how you’ll measure success for your experiment. You’ll also see these metrics in the campaign report.

  • Schedule your experiment

    Select your desired start and duration for the experiment. Once your experiment is scheduled, be sure to monitor your experiment regularly.