Shopping Campaigns

Show off your products

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You’ll only pay when they click through to your website or view your local inventory.

To create your first Shopping ad, first sign up with Google Merchant Center.

Learn more about Google for Retail

Get started in 3 steps

Upload your products

Upload your product data to Google Merchant Center, so shoppers can see your inventory.

Create your Shopping ads

Link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign.

Set your budget

Decide on a monthly cap. You’ll pay when people click through to your site or view your inventory.

Reach the right shoppers with the right products

Meet your goals

With our product advertising, you can:

  • Promote your online and local inventory
  • Find better qualified leads
  • Boost traffic to your website or physical store

Show off your products

Shopping ads are more than just text—use a photo of your product, plus a title, price, store name, and more.

See what’s working. Fix what’s not.

Our tools and detailed reports can tell you what’s working, what isn’t, and how to improve your results.

“Shopping ads give us the opportunity to present our products on Google Search in a visual way right next to our much bigger competitors.”

- Christopher Wu, CEO & Co-Founder, Paper Culture

Create a Shopping campaign to show off your products

Have questions about Shopping campaigns?