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Keyword Planner UI shows “sandals” and “bathing suits” selected to appear in searches for “summer apparel.”

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

Go to Keyword Planner
Keyword Planner UI shows “sandals” and “bathing suits” selected to appear in searches for “summer apparel.”

Discover
Research
Estimate
Plan

Discover

Keyword Planner UI suggesting “clothing store” and “fashion retailer.”

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Keyword Planner UI suggesting “clothing store” and “fashion retailer.”

Research

A bar graph showing keyword search volume for “retail clothing.”

Analyze keywords

Our keyword research tool gives you insight into how often people search for certain terms–and how those searches have changed over time.

A bar graph showing keyword search volume for “retail clothing.”

Estimate

Keyword Planner UI showing a suggested bid price for “clothing store.”

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Keyword Planner UI showing a suggested bid price for “clothing store.”

Plan

Keyword Planner UI showing competition comparison for “clothing store” and “fashion retailer.”

Make your plan

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalize and launch your campaign.

Keyword Planner UI showing competition comparison for “clothing store” and “fashion retailer.”
A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalized recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with the Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

  • Create a keyword plan

    Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords.

  • Understand your keyword forecast

    Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend.

  • Create campaign based on your plan

    You can implement your plan by creating it as a campaign–and you can always view your forecast again by selecting Keyword Planner in the tools menu.

Get started
  • Illustration of a checklist

    Create a keyword plan

    Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords.

  • Illustration of a checklist

    Understand your keyword forecast

    Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend.

  • Illustration of a checklist

    Create campaign based on your plan

    You can implement your plan by creating it as a campaign–and you can always view your forecast again by selecting Keyword Planner in the tools menu.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A trends graph from the Google Ads dashboard compares your clicks to search interest.

Insights Page

Grow your business with insights and trends that are tailored to your business.

Learn more
Google Ads dashboard UI shows recommendations and optimization score increase.

Recommendations Page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Learn more
A graph from the Google Ads Mobile App dashboard shows ad performance over time.

Google Ads Mobile App

Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.

Learn more