Find people who will love your app
App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play, and more.
Promote your app across Google - all from a single campaign
Reach
Retain
Optimize
Partner with a Google Ads Expert to get help setting up your first ad campaign
- Get one-on-one guidance and personalized recommendations
- Get help tailoring your budget and media plan
- Get help selecting the right keywords
Choose your campaign objectives – like driving
mobile app installs or in-app actions – and we’ll
get your ad in front of the right people.
Choose your budget
Set your target bids and max daily budget, and
adjust them anytime.
Create your app ad
We’ll assemble your ad for you using your app
information and text, images, and videos you
provide. Plus, we’ll ensure your creative is
optimized for the best response across different
Google properties.
Learn more about App Campaigns
Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.