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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Get more customers
for your local business

Show up when local customers search for your services, and build confidence with a Google badge. With Local Services Ads, you only pay for customers — not clicks.

local business

Attract more customers to your home services business

Stand out
inspire confidence
connect locally
pay for leads

Stand out on Google

Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your home services to only show up in your local area.

Inspire confidence with new customers

Displaying a Google Guaranteed badge earns you credibility and encourages first-time customers to choose your business with confidence.

Help local customers find you

Connect your services with local customers when they need home services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Eligible home services

View the list of home services eligible for a Google Guaranteed badge.
We’ll show you how to stand out when local customers are looking for the services you offer. If you aren’t in any of these eligible industries below, try Google Ads

  • Appliance repair
  • Carpenter
  • Carpet cleaning
  • Countertop pro
  • Drain expert
  • Electrician
  • Fencing pro
  • Flooring pro
  • Foundations pro
  • Garage door
  • General contractor
  • Handyman
  • Home inspector
  • Home insulation
  • Home security
  • Home theater
  • House cleaning
  • HVAC
  • Junk removal
  • Landscaper
  • Lawn care
  • Locksmith
  • Moving services
  • Painter
  • Pest control
  • Plumber
  • Pool cleaning
  • Pool contractor
  • Roofing
  • Sewage system
  • Siding pro
  • Snow removal
  • Tree services
  • Water damage restoration
  • Window cleaning
  • Window repair

Learn how Local Services Ads works

Discover how easy it is to get started in a few simple steps.

  • Tell us about your business

    Start by adding your business name, service type, location, and cover off on all the basics.

  • Set your budget

    Choose the budget that works for your business and adjust your monthly budget whenever you need to.

  • Complete screening and verification

    Google will screen or verify your business which may include background, business registration, insurance, and license checks.

  • Go live and get discovered

    Your ads will go live with a call or message button so customers are only a tap away. Optimize your ads by enabling messaging, adding business photos, and more.

Stay in control of your spending

Estimate your budget with our budget tool and choose ad spend based on the number of new leads you want every week. Once you’re set up, you can come back to adjust your ads anytime.

Calculate your budget

Value must be greater than or equal to 1. Value must be less than or equal to 10000.
Select your Industry
  • Acupuncturist
  • Allergist
  • Animal shelter
  • Appliance repair
  • Bankruptcy lawyer
  • Beauty school
  • Business lawyer
  • Carpenter
  • Carpet cleaning
  • Child care
  • Chiropractor
  • Contract lawyer
  • Countertop pro
  • Criminal lawyer
  • Dance instructor
  • Dentist
  • Dermatologist
  • Dietitian
  • Disability lawyer
  • Driving instructor
  • Dui lawyer
  • Electrician
  • Estate lawyer
  • Family lawyer
  • Fencing pro
  • Financial planner
  • First aid trainer
  • Flooring pro
  • Foundation pro
  • Funeral home
  • Garage door pro
  • General contractor
  • Handyman
  • Home inspector
  • Home security
  • Home theater
  • House cleaner
  • HVAC
  • Immigration lawyer
  • Ip lawyer
  • Junk removal
  • Labor lawyer
  • Landscaper
  • Language instructor
  • Lawn care
  • Litigation Lawyer
  • Locksmith
  • Malpractice lawyer
  • Massage school
  • Mover
  • Ophthalmologist
  • Optometrist
  • Orthodontist
  • Personal injury lawyer
  • Personal trainer
  • Pest control
  • Pet adoption
  • Pet boarding
  • Pet grooming
  • Pet trainer
  • Plumber
  • Podiatrist
  • Pool cleaner
  • Pool contractor
  • Preschool
  • Primary Care
  • Real estate agent
  • Real estate lawyer
  • Roofer
  • Sewage pro
  • Siding pro
  • Snow removal
  • Tax lawyer
  • Tax specialist
  • Traffic lawyer
  • Tree service
  • Tutor
  • Veterinarian
  • Water damage
  • Weight loss service
  • Window cleaner
  • Window repair
  • Yoga instructor
A Google Ads customer chats with a helpful Google Ads Expert

Get more customers and grow your business

Start now or call to get personalized set-up support from a Google specialist.

A Google Ads customer chats with a helpful Google Ads Expert