Unlock the full potential of ads with the Growth Formula
A step-by-step guide to help you achieve your marketing goals with Google Ads.
Meet the Growth Formula
Leading marketers are now using a specific set of tactics and solutions to unlock more return from their investments. We've packaged the key ingredients into a simplified recipe for you to apply across your campaigns.
Your questions, answered
The Google Ads Growth Formula is a step-by-step guide that packages the best Google advertising tactics and solutions into one simple recipe for growth. Customized by marketing objective, it's designed to help marketers unlock more ROI from their Ads investment.
The Growth Formula is designed for marketers who manage Google Ads, and individuals who develop or influence the digital marketing strategy for their organization.
Start by selecting your primary marketing objective with Ads, and then go through the sequential four-step guide. Each step highlights key actions which can help you further optimize your Google Ads investment. Finally, sign in to your Google Ads account to ensure you're applying what you learned.
Ready to get started
Sources
1 "Reclaim Growth with Rapid Agency Transformation," Forrester Consulting Thought Leadership study commissioned by Google, April 2020
2 "Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow," a commissioned study conducted by Forrester Consulting on behalf of Google and 4A's, October 2020
3 Internal Google Data, October 2020; (Incremental Conversions) Google Data, Global, Feb-Mar 2021
4 Internal Google Data, October 2020; (Incremental Conversions) Google Data, Global, Feb-Mar 2021