Unlock the full potential of ads with the Growth Formula

A step-by-step guide to help you achieve your marketing goals with Google Ads.

I want to use ads to:

Meet the Growth Formula

Leading marketers are now using a specific set of tactics and solutions to unlock more return from their investments. We’ve packaged the key ingredients into a simplified recipe for you to apply across your campaigns.

Set objectives

Pinpoint your objectives and ensure all your marketing efforts are aligned to support them.

From: Optimizing for campaign KPIs

To: Impacting topline business outcome

Insight

69% of CMOs say business growth is their leading priority.¹

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Get ready

Lay the groundwork for robust measurement, an automation strategy, and powerful creative.

From: Only measuring the last click

To: Measuring the entire journey

Insight

46% of brands say measuring ROI is a challenge.²

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Take action

Create campaigns that bring accelerated return on investment.

From: Capturing existing demand via search

To: A full-funnel approach that creates demand too

Insight

60% of those who combine Video action campaigns with Discovery Ads see conversions below their original CPA.³

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Evaluate & expand

Unlock customer insights to improve performance, identify new opportunities, and enable maximum growth.

From: Optimizing individual campaign performance

To: Identifying opportunity and expanding market share

Insight

46% of brands struggle to effectively derive insights from customer data to address changing consumer behavior.

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Max growth

Achieve your marketing objectives with the Growth Formula.

Set objectives

Get ready

Take action

Evaluate & expand

Max growth

Pinpoint your objectives and ensure all your marketing efforts are aligned to support them.

From: Optimizing for campaign KPIs

To: Impacting topline business outcome

Lay the groundwork for robust measurement, an automation strategy, and powerful creative.

From: Only measuring the last click

To: Measuring the entire journey

Create campaigns that bring accelerated return on investment.

From: Capturing existing demand via search

To: A full-funnel approach that creates demand too

Unlock customer insights to improve performance, identify new opportunities, and enable maximum growth.

From: Optimizing individual campaign performance

To: Identifying opportunity and expanding market share

Achieve your marketing objectives with the Growth Formula.

Real results for businesses like yours

Return ads spend

“The Google Ads Growth formula simplified the steps to make our marketing spend work harder.”

Jordanne Dyck, Digital Director, DECIEM

Watch their story

200%

Year over year growth

“By switching to Target ROAS we were able to target the right people, becoming more profitable while being more cost effective.”

Andres Garcia-Amaya, CEO, Zoe Financial

10%

In-store sales growth

“The YouTube platform really gave us an opportunity to give customers precise creative for their region and their store.”

Meredith Kinsman, VP of Brand and Digital Marketing, Benjamin Moore

105%

increase in revenue

“Paycor helps HR leaders automate manual work. Google has helped us do the same, growing our bottom line.”

Lauren Dennison, Senior Digital Marketing Strategist

Your questions, answered

What is the Google Ads Growth Formula?

The Google Ads Growth Formula is a step-by-step guide that packages the best Google advertising tactics and solutions into one simple recipe for growth. Customized by marketing objective, it’s designed to help marketers unlock more ROI from their Ads investment.

Who is the Growth Formula designed for?

The Growth Formula is designed for marketers who manage Google Ads, and individuals who develop or influence the digital marketing strategy for their organization.

How do I use the Google Ads Growth Formula?

Start by selecting your primary marketing objective with Ads, and then go through the sequential four-step guide. Each step highlights key actions which can help you further optimize your Google Ads investment. Finally, sign in to your Google Ads account to ensure you're applying what you learned.

Ready to get started

Sources

¹ ”Reclaim Growth with Rapid Agency Transformation”, Forrester Consulting Thought Leadership Study Commissioned by Google, April 2020

² Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow," a commissioned study conducted by Forrester Consulting on behalf of Google and 4A’s, October 2020

³ Internal Google Data, October 2020; (Incremental Conversions) Google Data, Global, Feb-Mar 2021

⁴ Internal Google Data, October 2020; (Incremental Conversions) Google Data, Global, Feb-Mar 2021