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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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03 Assign values to conversions based on your goals

Measure and optimize your campaign’s return on investment (ROI) using conversion values. By assigning values to your conversions, you'll learn the total business value that Google Ads generated, rather than simply the number of conversions. You’ll also be able to maximize your total conversion value from campaigns using AI-powered Smart Bidding.

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Ads Academy

Learn foundational knowledge on conversion values.

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Best Practices

Discover best practices on conversion values.

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Porsche achieved a 19% increase in return on ad spend (ROAS) by incorporating profit margins and lead-to-sale conversion rates into their bidding strategy.

Porsche achieved a 19% increase in return on ad spend (ROAS) by incorporating profit margins and lead-to-sale conversion rates into their bidding strategy.