Keyword Planner

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

Go to Keyword Planner

How Keyword Planner works

Get help with keyword research and selecting the right terms.

Discover new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Research keywords

Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.

Make your plan

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalize and launch your campaign.

“We're able to stay on top of keyword trends to refine search campaigns and ensure content remains relevant.”

- Brad Beiter - VP Performance Content, Performics

Find the right keywords for your business

Have additional questions?