An example ad for a ‘modern furniture’ search and resulting ad

Be just a Google Search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.

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Reach the right people with Search ads

Keywords

Bids

Ads

Keywords

Reach people searching for your business

People are constantly turning to Google Search for answers – what to do, where to go, what to buy and how to do things. Your keywords help you show up when people search for what you offer.

Bids

Performance

Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.

Performance

An ad for Modern Design & Co shows up during a ‘modern furniture’ search.

Highlight your products and services

Connect with potential customers in the moments that matter. With Search ads, you can customise your message and showcase what you have to offer as people search on Google.

Get started with search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with search ads.

Choose the right keywords to reach relevant searches

Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.
Set precise bids for every single search with Smart Bidding

Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximise ROI, and save time.
Show the right message with responsive search ads

Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

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Keyword

Monthly searches

Florists Wan Chai

100K-1M

Flower delivery

10K-100K

Best florist in Central

100-1K

Add keywords

Keyword

Monthly searches

Florists Wan Chai

100K-1M

Flower delivery

10K-100K

Best florist in Central

100-1K

Add keywords

Choose the right keywords to reach relevant searches

Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.
$493

Ad

example-business.com

Modern Design & Co

The best modern furniture essentials for your home.

$

$$

Set precise bids for every single search with Smart Bidding

Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximise ROI, and save time.
Show the right message with responsive search ads

Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.