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Explore Google Ads features, strategies, and beyond to see how your business can grow with online advertising.

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Budgets and Billing

Budgets and Billing

Basics to Google Ads billing

Wonder what the Google Ads billing options are? Has a question popped up about how to pay for your Google Ads account? Find answers in this guide, from how to set up automatic billing to how to redeem promo codes.

Basics and Overview

Basics and Overview

Discover mobile ads with Google Ads

Reach customers on the go and make your business more visible to people who are nearby. Learn the basics of mobile advertising and discover whether it's right for your business.

Budgets and Billing

Budgets and Billing

Google Ads billing options explained

Get an overview of the various options you have to pay for your Google Ads account — because when you understand the billing processes, you can find the plan that works best for your business.

Measuring Success

Measuring Success

Google Ads conversion tracking

When you have insight into what’s working with your online advertising and what needs tweaking, you have the power to make the most of your budget. See how Google Ads Conversion Tracking can help you understand your campaign performance.

Measuring Success

Measuring Success

Google Ads metrics definition guide

Want to understand how your ads are performing, but aren’t sure how to read the measurements Google Ads gives you? Gain a better understanding of the various Google Ads metrics, and which ones to watch given what you hope to achieve with your advertising.

Basics and Overview

Basics and Overview

How To Set Up Google Ads: A Checklist

Follow these steps to get your first online advertising campaign up and running with Google Ads.

Basics and Overview

Basics and Overview

Is Google Ads right for you?

Heard of Google Ads but not quite sure whether it’s right for you? Find out how Google Ads works and get all the information straight from the source before you make a decision.

Ad Strategies and Tips

Ad Strategies and Tips

Google Primer app

Busy running your business, but looking to get smarter at marketing it? Use the free Google Primer App to get 5-minute lessons on essential topics like branding your business, SEO, measuring success, and more.

Ad Strategies and Tips

Ad Strategies and Tips

Google Ads: SEO vs. PPC?

Can Google Ads help improve your SEO? See why the answer is ‘no,’ and why it’s a good idea to invest in both SEO and pay-per-click advertising to help your business grow online.

Measuring Success

Measuring Success

The basics of measuring Google Ads results

Google Ads comes with tools to help you track how your ads are performing — so why not use them? See how to interpret the performance of your advertising to see what’s working, and what to change for more success.

Ad Strategies and Tips

Ad Strategies and Tips

How to use the Keyword Planner tool effectively

Make the most of your Google Ads experience. Learn how to reach the right users, make your ads more relevant and keep your costs down by using the Keyword Planner.