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Tips & Tricks

How to create effective ads in less time with responsive display ads

January 1, 2023 Article

From desktops and laptops to mobiles and tablets, people are now engaging with content in lots of different ways. For advertisers, that means ads need to work on a variety of different screens and platforms. Whether you’re looking to drive more brand awareness, clicks, or conversions, here’s how responsive display ads can help.

What makes responsive display ads different?

A display ad is visual in nature, using images or video to attract people’s attention when they’re online. Responsive display ads go one step further: they automatically adjust their size, shape, and format to fit the available ad space. Ads run on the Google Display Network, which is home to millions of websites, apps, and Google-owned properties, such as YouTube and Gmail.

It’s easy to get responsive display ads up and running. You just need to input some text and upload your assets (images, logos, videos), and Google’s advanced machine learning model will do the rest.

Google will combine these assets in countless permutations across different platforms, continuously optimising for performance to determine which are most likely to drive conversions for your business.

What is a conversion?

A conversion is any customer activity you deem valuable. This includes everything from website purchases to phone calls, app downloads, and newsletter sign-ups.

4 benefits of using responsive display ads

Responsive display ads take the hard work out of online visual ad creation. They do so in a number of ways that can benefit you, your business, and your customers.

1. Save time. By eliminating the need to create a new ad for every platform you wish to appear on, responsive display ads free up capacity to focus on other things that matter to your business, such as refining your marketing strategy. You only need to create a handful of high-res images, videos, and logos, and machine learning will optimise them to create a variety of different ads, from banner ads to moving text ads.

2. Serve more relevant ads. Today, effective advertising means reaching people in the moments and places that matter to them. Responsive display ads use advanced automation to serve the most relevant ads to consumers who have already shown an interest in your business, product, or service.

3. Reach a broader audience. Responsive display ads are circulated automatically across the entire Google Display Network. This allows you to expand your reach far beyond Google Search, helping you to engage existing customers and find new ones with ads relevant to their interests.

4. Harness the power of video. Responsive display ads provide a simple way to get more from your video assets. Google Ads shows your videos whenever it determines that they could drive better performance than your images.

Advertisers understand the value of compelling visuals when it comes to driving awareness, leads, and conversions. Responsive display ads take the hard work out of creating and launching relevant and effective display campaigns, leaving you more time, energy, and resources to focus on the areas where your business needs you most.

Sign yourself up today

Create an account, set your budget, then write your first ad and decide where you want it to show up.