Explore our advanced advertising features
Google Ads offers advanced advertising strategies, so you can do even more with your campaigns.
Discover campaign types
Google Ads offers a number of advanced advertising strategies, allowing you to choose the ones that work best for your business.
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Explore additional tools that can make your Google Ads strategy even more effective.
Resources Library
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Adore Me app install campaigns & conversion tracking
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DSL extreme call extension ads
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Jerome’s Furniture uses Google Ads store visits
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Colgate Optic White’s video strategy
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FIAT’s 500X ad recall & audience engagement
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Trivago’s success with dynamic search ads
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Etermax’s in game advertising for Trivia Crack
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Maybelline’s brand video for product awareness
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New Balance lightbox ads boost consumer loyalty
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PetSmart success with store visit search ads
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Ultimate Medical Academy drives success with click-to-message ads
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Finish Line finds the right fit with customer match
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One Click Ventures eyes 200% ROAS with customer match
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Torrid’s clothing ad promotions boost sales
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John Deere drives performance with similar audiences for search
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Carrefour keeps its aisles stocked with mobile shoppers
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CheapCaribbean.com maximizes bookings with similar audiences for search
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Hertz improves performance with audience solutions and automated bidding
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Savings.com’s smart ROAS bidding strategy
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Shoe Carnival’s product promotion extentions
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Click-to-message ads accelerate lead generation for Career Path Training
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StorageMart uses call extensions to boost phone sales
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TripAdvisor attracts savvy travelers with price extensions
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Schmidt’s Naturals engages millions of new millennials on YouTube
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Family Vacation Critic taps dynamic search ads to surface relevant site content
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Etsy boosts sales, achieves greater efficiency with smart bidding
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Discover mobile ads with Google Ads
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How to set up Google Ads: a checklist
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SEO vs. PPC
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How to use the Keyword Planner tool effectively
Or, here are some resources you may find helpful.