Shopping Campaigns
Show off your products
Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You’ll only pay when they click through to your website or view your local inventory.
To create your first Shopping ad, first sign up with Google Merchant Center.
Start now
Get started in 3 steps
Upload your products
Upload your product data to Google Merchant Center, so shoppers can see your inventory.
Create your campaign
Link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign.
Set your budget
Decide on a monthly cap. You’ll pay when people click through to your site or view your inventory.
Reach the right shoppers with the right products
Meet your goals
With our product advertising, you can:
- Promote your online and local inventory
- Find better qualified leads
- Boost traffic to your website or physical store
Show off your products
Shopping ads are more than just text—use a photo of your product, plus a title, price, store name, and more.
See what’s working. Fix what’s not.
Our tools and detailed reports can tell you what’s working, what isn’t, and how to improve your results.
“Shopping ads give us the opportunity to present our products on Google Search in a visual way right next to our much bigger competitors.”
- Christopher Wu, CEO & Co-Founder, Paper Culture