Upload your products
Upload your product data to Google Merchant Center,
so shoppers can see your inventory.
Show off your products
Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store.
Reach the right shoppers with the right products
Meet your goals
Showcase your products
Optimize
Get started in 3 steps
We know it’s not easy to get started with a new campaign. Click on the text below to learn how to get started.
Create your campaign
Link your Google Merchant Center and Google Ads
accounts, then create your product advertising
campaign
Set your budget
Decide on a monthly cap. You’ll pay when people
click through to your site or view your inventory.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
Search ads
Show up when people search for businesses like yours on Google and only pay when they click.
Performance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
Discovery ads
Drive action with people on the lookout for product inspiration as they scroll through content about their favorite interests.