It’s important to maintain customer trust by keeping their
data safe, so be sure to make your privacy policies clear
and accessible, and be transparent about how you use your
customers’ data. Here are a few ways your business can
generate first-party data by providing value to customers in
exchange for their information:
1 - Early
access to product launches.
Content or product recommendations.
Notifications when an item is back in stock.
Loyalty programs that offer rewards or exclusive benefits.