An example ad for a ‘modern furniture’ search and resulting ad

Be just a Google Search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings, and take action.

Start now

Reach the right people with Search ads

Keywords

Bids

Ads

Keywords

Reach people searching for your business

People are constantly turning to Google Search for answers─what to do, where to go, what to buy, how to do things. Your keywords help you show up when people search for what you offer.

Bids

A graph that shows performance over time

Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.

An ad for Modern Design & Co shows up during a ‘modern furniture’ search.

Highlight your products and services

Connect with potential customers in the moments that matter. With Search ads, you can customize your message and showcase what you have to offer as people search on Google.

Grow your business with Google Ads

How tails.com embraces AI to connect with new customers on Search

182% increase in trial sign-ups and 258% increase in clicks
HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

40% growth in conversions and 40% growth in revenue
Armani beauty increases conversions with responsive search ads

61% increase in click-through rate and 11% increase in on-site conversion rate

Learn more

How tails.com embraces AI to connect with new customers on Search

182% increase in trial sign-ups and 258% increase in clicks
HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

40% growth in conversions and 40% growth in revenue
Armani beauty increases conversions with responsive search ads

61% increase in click-through rate and 11% increase in on-site conversion rate

Get started with Search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with Search ads.

Choose the right keywords to reach relevant searches

Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.
Set precise bids for every single search with Smart Bidding

Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.
Show the right message with responsive search ads

Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

Get started

UI showing monthly search volume for several related keywords

Choose the right keywords to reach relevant searches

Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.
Set precise bids for every single search with Smart Bidding

Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.
Show the right message with responsive search ads

Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.