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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Keyword Planner UI shows ‘sandals’ and ‘bathing suits’ selected to appear in searches for ‘summer apparel’.

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

Keyword Planner UI shows ‘sandals’ and ‘bathing suits’ selected to appear in searches for ‘summer apparel’.
Discover
Research
Estimate
Plan

Discover

Keyword Planner UI suggesting “clothing store” and “fashion retailer.”

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Keyword Planner UI suggesting “clothing store” and “fashion retailer.”

Research

A bar graph showing keyword search volume for “retail clothing.”

Analyse keywords

Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.

A bar graph showing keyword search volume for “retail clothing.”

Estimate

Keyword Planner UI showing a suggested bid price for “clothing store.”
Suggested bid
Clothing store
R40

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Keyword Planner UI showing a suggested bid price for “clothing store.”
Suggested bid
Clothing store
R40

Plan

Keyword Planner UI showing competition comparison for “clothing store” and “fashion retailer.”

Make your plan

Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.

Keyword Planner UI showing competition comparison for “clothing store” and “fashion retailer.”

Get started with the Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Create a keyword plan

Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords or uploading existing keywords.

Understand your keyword forecast

Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.

Create campaign based on your plan

You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting Keyword Planner in the tools menu.