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Illustration of 3 users around 1 search query to show their differences and a line graph representing audience interest.

Gather intent-based audience insights

Explore your audience’s interests, uncover search trends, and unlock new ways to reach them with Insights Finder.

Illustration of 3 users around 1 search query to show their differences and a line graph representing audience interest.

Build better marketing strategies with Insights Finder

Audience
Trends
Content
Action

Audience

Get to know your audience and find ways to reach them

Understand your audience and their interests to uncover new segments. Speak to more potential customers.

Trends

Discover industry trends

Explore search trends across a variety of categories to inform your strategic planning decisions.

Content

Deeper content insights

Better explore YouTube content and the key trends around what people around the world are watching.

Action

Take action on your insights

Give your marketing insights impact by exporting them in slides and sheets, and discover audiences you can target directly in Google Ads

Get started with Insights Finder

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

  • Improve your strategy

    Follow these steps to access Insights Finder to gain deeper insights into your marketing strategy.

  • Troubleshoot

    Use this helpful access guide to troubleshoot issues you may be having.