Optimize your ads account
Recommendations can help you improve performance by looking at your account’s
performance history, your campaign settings, trends across Google and more.
Get tailored suggestions
Recommendations are customized suggestions that help you
improve campaign performance. They can introduce you to
new features, help you get more out of your budget, and
increase efficiency.
Prioritize with optimization score
Review your optimization score to prioritize
recommendations across all campaign types. Scores run from
0-100%, with 100% meaning that your account can perform at
its full potential.
Improve performance
We’ve seen advertisers that used recommendations to
increase their account-level optimization score by 10
points saw a median 14% increase in conversions.
Automatically apply recommendations
To save you time, you can choose to apply select
recommendation types automatically. You can change these
selections or opt out of them at any time.
Grow your business with Google Ads
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Rakuten uses optimization score to improve account management
15% increase in profit -
Titan Growth automatically applies recommendations to save time
2 hours saved per marketer each week -
HP uses recommendations to improve Shopping campaign performance
19% increase in Shopping campaign revenue
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with recommendations
We know that using a new tool can be complicated. Click on the text below
to learn how you can get started.
Review recommendations regularly
You can plan your monthly and quarterly budgets to make sure you’re
getting the most out of your campaigns.
Track ad performance
Evaluate how recommendations have affected your account’s
performance. Any changes you’ve made by applying recommendations will
appear in your account’s Change history page.
Opt-in to automatically apply recommendations
Select which recommendation types you want to automatically apply.
Once you’ve opted in, you can track which recommendations are being
applied for you in the History tab.
Learn more about Recommendations and Optimization Score
Check out this collection of resources to find thought leadership, tips, and
best practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the
cards below to explore more related campaigns and helpful tools.
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Learn moreInsights Page
Grow your business with insights and trends that are tailored to your business. -
Learn morePerformance Planner
Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget. -
Learn moreGoogle Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.