What are the YouTube Works Awards?
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creative on YouTube in the past year.
Winners join an esteemed shortlist of trophy bearers that help shape the future of creative effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.
In partnership with
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Kantar
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Contagious
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Contest begins
April 2, 2024 -
Submissions end
May 14, 2024 -
Winners announced
October 2024
2024
Award categories
Our 2024 U.S. Grand Jury
Ashwini Karandikar
EVP, Media, Technology, Data
4A’s
Ellie Bamford
CSO, North America
VML
Fernando Machado
Operating Partner
Garnett Station Partners
Jess Vultaggio
VP, Creative Culture & Effectiveness
Kraft Heinz
Jonathan Daly
Head of Communications Strategy
Johannes Leonardo
Judy John
Global CCO
Edelman
Kristin Lane
Head of Brand Strategy & Advertising MassMutual
Liv Lewis
Executive Vice President
EGAMI Group
Maria Elisa Vélez
Managing Director
DoorDash
Matt Peterson
YouTube Creator
Pedro Pérez
Chief Creative Officer
FCB Chicago
Ryu Yokoi
CDO, Personal Care NA & US Media
Unilever
Shannon Washington
Global CCO
Gotham Inc
Tyler Bahl
SVP and Head of Marketing
Activision
How to enter
The YouTube Works Awards are easy to enter, and free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to take center stage!
Our judges will select the winners across each category and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and creative effectiveness on YouTube.
Questions? Contact us at youtube-works-us@google.com
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Best practices
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
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View past winners and more
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