What are the YouTube Works Awards?

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible video content can drive equally powerful results.

The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creative on YouTube in the past year.

Winners join an esteemed shortlist of trophy bearers that help shape the future of creative effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.
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In partnership with

  • Kantar logo

    Kantar

  • Contagious logo

    Contagious

  • Step 1

    Contest begins

    April 2, 2024
  • Step 2

    Submissions end

    May 14, 2024
  • Step 3

    Winners announced

    October 2024

2024

Award categories

Explore the different categories in this year’s YouTube Works Awards.

Our 2024 U.S. Grand Jury

Ashwini Karandikar

EVP, Media, Technology, Data
4A’s

Ellie Bamford

CSO, North America
VML

Fernando Machado

Operating Partner
Garnett Station Partners

Jess Vultaggio

VP, Creative Culture & Effectiveness
Kraft Heinz

Jonathan Daly

Head of Communications Strategy
Johannes Leonardo

Judy John

Global CCO
Edelman

Kristin Lane

Head of Brand Strategy & Advertising MassMutual

Liv Lewis

Executive Vice President
EGAMI Group

Maria Elisa Vélez

Managing Director
DoorDash

Matt Peterson

YouTube Creator

Pedro Pérez

Chief Creative Officer
FCB Chicago

Ryu Yokoi

CDO, Personal Care NA & US Media
Unilever

Shannon Washington

Global CCO
Gotham Inc

Tyler Bahl

SVP and Head of Marketing
Activision

How to enter

Identify your most effective YouTube campaigns from last year, review the Terms & Conditions, and fill out the submission form below during the entry window (now closed).

The YouTube Works Awards are easy to enter, and free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to take center stage!

Our judges will select the winners across each category and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and creative effectiveness on YouTube.

Questions? Contact us at youtube-works-us@google.com
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Best practices

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

  • Consider co-writing your submission; media and creative collaborations help to tell the full story
  • Tell a story with a beginning (objectives), middle (approach), and end (impact)
  • Stick to simple and concise
  • Include critical context around your creative
  • Remember we need all relevant media referenced in your submission
  • Note any factors external to YouTube that could have impacted results
  • Share as many metrics as you can and include objectives, KPIs, and benchmarks
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View past winners and more

Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.
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