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Get more with YouTube Shorts and BrandConnect

Inside the Shorts feed, people are engagement-happy and ready to tap, swipe, and click. When YouTube ads are combined with the power of creators, who people trust to help them make decisions, brands can see strong results.
We see an image of a person featured in a YouTube Shorts video.

Drive more performance with Shorts ads

With additional reach, additional views, and engaging ads that belong in the feed, your campaigns can benefit from including Shorts. With Shorts, people get more of what they already like about YouTube, as they explore their passions across devices and screens. And your ads can accompany them however they watch.
Learn more about Shorts ads
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Tap into the power of YouTube creators

Boost credibility with partnership ads
Find the right creators
Sell your products while people watch

Boost credibility with partnership ads

Boost credibility with partnership ads

Link authentic creator videos to your ad campaigns to drive performance. Partnership ads powered by BrandConnect work across our AI-powered solutions.
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Find the right creators

Find the right creators

Now testing in select markets, you can identify relevant creators and measure performance in one centralized place, directly in Google Ads. Learn about creator partnerships powered by BrandConnect.
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Sell your products while people watch

Sell your products while people watch

With the YouTube Shopping affiliate program, popular, verified creators can easily tag your products in their content– making it easier to seamlessly shop your products while they watch.
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Why YouTube should be part of your short-form video strategy

2 Billion

monthly logged-in users1

98%

more likely to trust YouTube creators2

2.3X

higher long-term ROAS than paid social3

See how these businesses grew with YouTube Shorts and creator partnerships

Urban Decay leveraged a creator-led Shorts strategy to build connection and conversation with shoppers, driving a 278% lift in searches and 3% lift in purchase intent, outperforming L’Oreal USA benchmarks.

To promote the launch of its Galaxy S24 phone, Samsung leveraged AI-powered video campaigns to expand its reach to YouTube Shorts, which lifted its conversion rate by 13% vs. BAU (horizontal-only) campaigns.

eBay saw success incorporating creator-made ads into its YouTube strategy, with its Shorts ads driving 57% higher click-through rates compared to its standard ads.

Unilever’s Liquid I.V. partnered with creators and leveraged YouTube Select Shorts to drive a best-in-class view through rate and 8% uplift in brand recall.

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Meet the creators helping brands like yours connect with more customers

  • Aysha Harun
    Aysha Harun
    527k subscribers
  • Jasmine Brown
    Jasmine Brown
    2.3M subscribers
  • Nyma Tang
    Nyma Tang
    1.34M subscribers
  • Michelle Khare
    Michelle Khare
    4.42M subscribers
  • Rhett & Link
    Rhett & Link
    5.23M subscribers
  • Jasmine Brown 2
    Sierra Schultzzie
    1.16M subscribers
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Get more with YouTube Shorts and BrandConnect

Learn more about Shorts ads Link creator videos to your campaigns

1 In 2023, YouTube Shorts crossed 2B monthly logged-in users globally. Source: YouTube Internal Data, Global, May 2023

2 In an Ipsos survey, users were 98% more likely to trust the recommendations of creators on YouTube compared to other social platforms. Source: Google/Ipsos, BR, FR, DE, IT, JP, U.K., U.S., Rethink Social Study, online survey, n=13,328 online users 18–54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat), July 2023–Aug. 2023.

3 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3X higher long-term ROAS than Paid Social. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.