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Grow your business online with Local Services Ads

August 9, 2023 Article

Businesses of any size can benefit from the scale, flexibility, and freedom of choice that come with online advertising. Discover how Google Local Services Ads makes it easy for local businesses to find new customers in their area and build a presence online.

What is Local Services Ads?

Local Services Ads is a faster way to get the word out and build your business online, making it easier to attract new customers and book more jobs in your area. It’s the perfect solution for service providers that want to explore and benefit from online marketing but haven’t necessarily had the time and resources to devote to it.

You can begin setting up your business on Local Services Ads in just a few steps. You’ll then be able to start advertising on Google Search and receive leads from potential customers in an area you define — paying only when a customer gets in touch directly from your ad. Campaigns, ad performance, and bookings can all be managed and tracked within the Local Services Ads app. You don’t even need a website.

Local Services Ads is a faster way to get the word out and build your business online.

What is a lead?

A lead is a prospective customer — a person who has shown an interest in your product or service and is therefore likely to perform an action that is valuable to your business.

Who is Local Services Ads for?

Local Services Ads is the ideal advertising tool for businesses on the small-to-medium end of the spectrum. Whether you’ve got two members of staff or 20, it’s an easy-to-master method of connecting your business with local customers who are looking for trustworthy, high-quality service providers like you.

At the moment, Local Services Ads is available to select service categories that are most likely to benefit from the platform’s flexibility and ease of use.

You can find more details and check if your business is eligible at the ”Getting started” section of the Local Services Help Centre.

What is the Google Guarantee?

It’s a badge displayed on your online ads that lets potential customers know your business has been verified by Google.

How can Local Services Ads work for my business?

For businesses that want to connect with more local customers looking for services like theirs on Google Search, Local Services Ads is a must.

By making use of the simple tools on offer, providers can create an account within minutes — and start finding leads without the hassle of building an online presence or a website from the bottom up.

What are the benefits of Local Services Ads?

Local Services Ads makes it easier than ever before for businesses to connect with potential customers who need them. It helps you show up on Google Search, putting your ads before local customers searching for products and services like yours.

You can track your ad performance via your account and build trust in your business using dedicated tools such as the Google Guarantee. And, most importantly, you only pay when a customer gets in touch directly from your ad.

How can I show up in Search?

Good visibility on Search can provide significant benefits for a local business. When somebody searches for a service such as “Plumbers near me”, Local Services Ads will only show the most relevant businesses in that person’s specific area, alongside a number to call directly.

Any lead you receive from your ad is yours to turn into a customer. Make sure you answer calls regularly, or your ad ranking may be affected.

Do I need a website?

No, you don’t need a website to make the most of Local Services Ads. It works just as well for smaller businesses with no website as it does for those who are used to operating online.

That’s because Local Services Ads allows your business to advertise directly on Google and receive leads from potential customers straight to your phone. These leads come in as regular phone calls, while you can manage and track your ad performance and leads entirely through your account — or on the go, through the app.

How much does Local Services Ads cost?

With Local Services Ads, customers choose you directly.

This means your budget can go further and be translated more effectively into new business. You’ll benefit from an account and app that allows in-depth performance insights, real-time budget adjustments, and the ability to pause ads at any time.

And remember: unlike Google Ads, which are pay-per-click, Local Services Ads operate on a pay-per-lead basis, meaning you only pay when a new lead contacts you from your ad.

What is the difference between Google Local Services Ads and Google Ads?

With Google Ads, your ad performance is impacted by factors such as the click-through rate to your website. Local Services Ads, on the other hand, are designed to connect local service businesses with potential customers based on demand and location.

Local Services Ads calculates your ad ranking based on your proximity to your customers, reviews, and responsiveness — a website isn’t even needed.

Another key difference is that unlike most other online ad services, you pay per lead, not per click. Plus, the Google Guarantee is only available with Local Services Ads.

Where do I start?

Setting up your business on Local Services Ads is simple. Start by checking your eligibility and creating your profile.

Sign yourself up today

Create an account, set your budget, then write your first ad and decide where you want it to show up.