Search Campaigns

Be just a Google search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.

For a Search campaign, you’ll select a goal, like driving traffic to your website or increasing sales or leads.

And with pay per click (PPC) search ads, you'll only pay when your ad gets results, like when people click your ad to visit your website or to call your business.

Get started

Get started in 3 steps

Create your Search ad

In just a few minutes, you can write a text ad that tells people what you offer.

Choose your audience

Connect with potential customers by selecting relevant keywords people are searching for on Google.

Set your budget

Set a daily budget, and pay per click. You’ll never pay more than your monthly max.

Reach the right people with Search ads

Get people to take action

When you set up your Search ad, you’ll be able to choose the goal you want to achieve, such as:

  • Increase your online or in-store sales
  • Get more leads
  • Drive traffic to your website

Highlight key info about your business

Use ad extensions to include additional information, like business location, links to specific pages on your website, product reviews, and more.

Adjust for success

Google Ads gives you the flexibility to create multiple versions of your text ad, so you can see which performs best.

Track your progress

Our dashboard will show you how you’re doing. Plus, we’ll provide reports, analytics, and ongoing tips, so you can make your campaigns even more successful.

Create your Search campaign

Have questions about Google Ads campaign types?