Bring your story to life with video
Reach potential customers when they watch or search for videos on YouTube—and only pay when they show interest.
Video ads can help you broaden the awareness of your brand by capturing attention and driving demand at scale.
Start now
Get started in 3 steps
Create your Video ad
Upload your video to YouTube. We’ll give you tips on the best runtime for your goals.
Choose your audience
Determine who sees your video based on location, age, interests and more.
Set your budget
Decide on a daily budget and monthly cap. You’ll never pay more than your monthly limit.
Captivate your audience with Video ads
Get people to take action
With Video ads, you can define what action you want people to take, such as:
- Visiting your website, so people can see your products and get to know your brand
- Watching more videos on your YouTube channel, so you can broaden your reach and build brand awareness
Reach your audience
Choose who you want to see your video ads based on location, interests, and more. Your video will appear before or next to related videos or in search results. Video ads can create a one-to-one communication with potential customers.
Only pay when people watch your ad
Our flexible pricing works with almost any budget. You only pay when someone chooses to watch at least 30 seconds, views the entire ad, or engages with your ad, like clicking on a call-to-action overlay, a card, or a companion banner.
Get real-time insights
Link your Google Ads account with your YouTube channel to access additional performance statistics. Plus, YouTube’s Analytics tool will help you understand who’s watching your ads and how they’re interacting with them.
