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Find and convert consumers with Demand Gen

Connect with potential customers and drive demand with immersive, relevant creatives that grab attention and spur action in the moments that matter.

Three ways to drive results with Demand Gen

Reach
Inspire
Scale

Reach

Photo of a young woman outdoors applying sunscreen to her nose while making a silly face.
Ad
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0:30
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Reach billions of users

Show up as people stream, scroll, and connect on Google’s most popular, entertainment-focused touchpoints. Reach and engage new users on YouTube — including Shorts — Discover, and Gmail.

Photo of a young woman outdoors applying sunscreen to her nose while making a silly face.
Ad
·
0:30
Skip Ad

Inspire

A variety of different Demand Gen advertisements, featuring women’s fashion, sunglasses and sneakers.
Rent the Closet
example-business.com
Trendy Sunglasses
Stylish Sneakers

Inspire action with immersive ads

Connect to audiences with ads that are rich, engaging, and relevant. Drive them to take action with formats that build on your brand or product story and compel your audience to act.

A variety of different Demand Gen advertisements, featuring women’s fashion, sunglasses and sneakers.
Rent the Closet
example-business.com
Trendy Sunglasses
Stylish Sneakers

Scale

Photo of the building Wat Phra Singh Woramahawihan Temple with a reflection on water in Chiang Mai Thailand.
Chiang Mai Tours
example-business.com
Lookalike Segments
Clicks

Scale with proven strategies

Bring your top-performing social video and image assets and scale their impact with Demand Gen’s unique AI-powered solutions — including Lookalike segments to engage with people who are more likely to convert.

Photo of the building Wat Phra Singh Woramahawihan Temple with a reflection on water in Chiang Mai Thailand.
Chiang Mai Tours
example-business.com
Lookalike Segments
Clicks

Reach new audiences across YouTube and Google

  • YouTube

    Reach audiences across YouTube Shorts, In-Stream, Home and Watch Next feeds as they catch up with their favourite creators and watch product reviews.

  • Discover

    Engage hundreds of millions of users on Discover as they scroll through their feeds and stay connected to their interests — like fitness, fashion, and food.

  • Gmail

    Connect with over a billion active users who come to Gmail every month for the latest updates. Show your products to potential customers as they scroll through their inbox on the Social and Promotions tabs.