ad recall lift
brand awareness lift
brand interest lift
Challenge
As an online mattress retailer, our goal was always to provide our customers with the best products at the best value while taking the risk out of the online shopping experience. We needed to communicate to online shoppers Nectar by Resident was and what made us different from our competitors.
Approach
GOALS: CONSIDERATION
Video is an amazing way to tell a story – and we needed to make one that would sell. So we partnered with Google experts to develop creative that followed best practices for performance video. We also applied a rigorous testing plan to measure various aspects and optimize the campaign (formats, audience, creative lengths, etc.). This resulted in an always-on campaign and a 382% lift in brand interest.
Products used
“For us, video creative has been the most significant driver of ad effectiveness, and has been imperative to our success. By working with the best creative teams and following YouTube best practices, we’ve been able to reach – and convert – more of our target audience than ever.”
Gil Efrati, Chief Marketing Officer
