How the API works
Use the Google Ads API to automate manual tasks, save time, and quickly reach your goals.
Automatically make improvements to your Google Ads accounts at scale
Build applications to automate your account management, build custom reporting, and change ad copy in real time based on your business data.
Integrate Google Ads data with other systems
Automatically manage campaigns based on inventory, or build a customized interface on your platform that your customers can use to create and manage their own Google ads.
See real results in action
These companies use the Google Ads API to improve their performance and efficiency.
"Updates and maintenance are easier than ever with the Google Ads API. This helps us bring the latest functionalities to our customers faster."Nir Feldman,Learn more
Senior Vice President of Engineering at Kenshoo
"At Booking.com, we believe that leveraging new technology can help drive incremental business results–which is why we were keen to explore the Google Ads API. We have found that it delivers increased efficiency and user-friendly documentation. Most importantly, it's easier to work with."Igor Dralyuk,
Principal Engineer at Booking.com
"We use the data in Google Ads API to gain better insights into campaign performance."Chris Alvares,Learn more
Director of Product & Engineering at PMG
"The Google Ads API incorporates customer feedback, embraces new technologies and provides support with top-notch documentation for developers. This is all done without compromising design, functionality, and performance."Douglas Pan,Learn more
Senior Vice President of Engineering at Marin Software.
"Applying recommendations in the Google Ads API is easy and efficient to use. The ad extension recommendation is especially helpful as it automatically creates sitelinks saving us time. In addition to that, we have seen recommendations improve account performance across multiple businesses."Eric Mayhew,
President and Chief Product Officer at Fluency.
"The Google Ads API helps us automatically generate keywords, ad text and custom reporting at scale. We mainly service small businesses, so it's valuable that we can provide them with an advanced tool that usually only larger advertisers use."Rodrigo Muñoz,
Chief Technology Officer at Clever Ads