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Manage large accounts more efficiently

The Google Ads API tool helps you and your developers create applications that can automatically download reports and make changes to your accounts at scale.

Learn how
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Scale
Integrate
Develop

Scale

API settings and customization icons.

Automatically make improvements to your Google Ads accounts at scale

Build applications to automate your account management, build custom reporting, and change ad copy in real time based on your business data.

API settings and customization icons.

Integrate

Circuit board lines leading to the Google Ads logo.

Merge Google Ads data with other systems

Automatically manage campaigns based on inventory, or build a customized interface on your platform that your customers can use to create and manage their own Google ads.

Circuit board lines leading to the Google Ads logo.

Develop

Illustration of three users linked in a circle using API code.

Create additional tools and applications to help you manage accounts

Work together with your engineering team to build applications that interact directly with the Google Ads server.

Illustration of three users linked in a circle using API code.
A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalized recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with the Google Ads API

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

  • Visit the developer center

    Here you’ll find more information on how to get started.

  • Apply for a developer token

    Your developer token is a unique combination of letters, numbers, and characters that identifies your Google Ads API activity.

  • Visit our support forum for help

    Here you can ask questions to fellow developers and discuss ways to make the best use out of the Google Ads API.

Get started
  • UI of Google Ads API selector.

    Visit the developer center

    Here you’ll find more information on how to get started.

  • UI of API access window.

    Apply for a developer token

    Your developer token is a unique combination of letters, numbers, and characters that identifies your Google Ads API activity.

  • UI of API group management.

    Visit our support forum for help

    Here you can ask questions to fellow developers and discuss ways to make the best use out of the Google Ads API.

Learn more about Google Ads API

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A trends graph from the Google Ads dashboard compares your clicks to search interest.

Insights Page

Grow your business with insights and trends that are tailored to your business.

Learn more
Google Ads dashboard UI shows recommendations and optimization score increase.

Recommendations Page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Learn more
A graph from the Google Ads Mobile App dashboard shows ad performance over time.

Google Ads Mobile App

Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.

Learn more