When a customer completes a conversion on your website,
you may receive first-party customer data such as an
email address, name, home address, or phone number. This
data can be captured in your conversion tracking tags,
hashed, sent to Google in its hashed form, and then used
to help enhance your conversion measurement.
Google will only use the data you shared for enhanced
conversions to provide you services, including technical
support. The data can be used:
To provide measurement for all Google media (Search,
Video, Display) and platforms (Google Ads, Display
& Video 360, Search Ads 360, Google Analytics)
To combine your enhanced conversion data with data
from other measurement products that you use to
improve the accuracy of your conversion measurement
We may also offer other features you can opt in to that
use your enhanced conversion data, such as
Google won’t share your data with other advertisers.
Where required, we may share this data to meet any
applicable law, regulation, legal process, or
enforceable governmental request.
Read this article to learn more about
how Google uses enhanced conversion data.