Address measurement gaps
Fill in measurement gaps due to cookie loss with conversion modelling.
Our latest analytics property, Google Analytics 4, is
designed to keep up with a changing digital ecosystem.
Google
Analytics 4 uses advanced machine learning models to
surface customer insights from your first-party data –
across both your app and website – to help you improve
your marketing.
Universal Analytics is sunsetting in 2023 and will stop processing data at that time. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.
McDonald’s Hong Kong needed to quickly reshape their user journey and give their millions of customers access to mobile ordering. To do this, they needed to apply efficient machine learning strategies to boost their in-app orders, use Google Analytics 4 predictive audiences, and then thanks to the integration between Google Analytics 4 and Google Ads, McDonald’s used App campaigns for engagement. Overall, the use of predictive analytics and ACE led to a 550% increased conversion rate among “likely 7-day purchasers”.
Want to learn more? Take a learning course on Google Analytics 4Read more about Google Analytics 4
Google Analytics 4 collects the following information through the default implementation:
See a full list of the default events and user properties collected by Google Analytics.
Google Analytics 4 also collects enhanced measurement events, when enabled, from web data streams and in-app purchases from app data streams.