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Incident affecting AdMob

Incident began at 2023-11-15 16:00 and ended at 2023-11-16 05:00 (times are in Coordinated Universal Time (UTC)).

Date Time Description
Nov 16, 2023 5:06 AM UTC The problem with AdMob has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.

For Google AdMob publishers who use "Privacy & messaging" GDPR messaging functionality: Between ~4PM UTC November 8, 2023 and ~4PM UTC November 15, 2023, some or all newly created TC consent strings may have only allowed corresponding end users to be eligible for Limited Ads serving.

We have now invalidated all impacted TC consent strings, meaning the corresponding end users will be asked to re-consent during their next visit to apps for which you have published GDPR messaging. You may observe an increase in "Limited ads" traffic during the impact period when running AdMob reports that include the "Serving restriction" dimension.

Nov 15, 2023 10:07 PM UTC We are continuing to investigate this issue. We will provide an update by Nov 16, 2023, 5:00 AM UTC detailing when we expect to resolve the problem. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior.

For Google AdMob publishers who use "Privacy & messaging" GDPR messaging functionality: Between ~4PM UTC November 8, 2023 and ~4PM UTC November 15, 2023, some or all newly created TC consent strings may have only allowed corresponding end users to be eligible for Limited Ads serving.

We are working to invalidate all impacted TC consent strings, meaning the corresponding end users will be asked to re-consent during their next visit to apps for which you have published GDPR messaging.

Nov 15, 2023 4:41 PM UTC We're aware of a problem with AdMob affecting a significant subset of users. We will provide an update by Nov 15, 2023, 10:00 PM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior.

For Google AdMob publishers who use "Privacy & messaging" GDPR messaging functionality: Between ~4PM UTC November 8, 2023 and ~4PM UTC November 15, 2023, some or all newly created TC consent strings may have only allowed corresponding end users to be eligible for Limited Ads serving.

We are working to invalidate all impacted TC consent strings, meaning the corresponding end users will be asked to re-consent during their next visit to apps for which you have published GDPR messaging.