Frequently asked questions
Have a question about Local Services ads? Here are the answers to some of the most commonly asked questions.
What’s Local Services by Google?
Local Services by Google helps you gain new local jobs by serving well-placed ads when potential customers search for your services. We make it easy for you to control your budget, let customers get in touch with you, and leave reviews. Additionally, when you sign up for Local Services, you build trust online with customers by becoming a Google Guaranteed business.
How do Local Services ads work?
Local Services ads make it easy for customers in your area to find and connect directly with your business, and filter results based on the services that you offer. When acustomer selects your business, they can simply click your ad and connect with you either by phone or by sending you a direct message request (US only), which you can review on email or with the Local Services app. If a customer used your Local Services ad to hire you and the job is complete, they are then encouraged to leave a review. These verified reviews are posted on your provider profile to encourage other potential customers to book your services with confidence.
What is the Google Guarantee?
When you sign up for Local Services ads, you automatically become a Google Guaranteed business. The Google Guarantee helps you build a strong reputation online, giving potential customers peace of mind that you have been vetted and approved by Google. If a customer is unhappy with the quality of your work, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap for coverage.
How much do Local Services ads cost?
You set your budget based on the number of leads you want. The exact cost of your ad is determined by your location and your industry. Get an estimate on our cost tool.
What is the qualification criteria to advertise on Local Services?
Once you create an account and tell us more about your business, we’ll work with you to verify that your business meets local license and insurance requirements, then complete a background check before your ad goes live.
About Local Services by Google
How do I start advertising on Google?
Getting started is simple. Click here to sign up, and we’ll walk you through the process of creating your first ad. If you need help, our Local Services experts are available at no additional cost Monday - Friday, 9 am - 9 pm ET at 1-833-272-1444.
How do Local Services and Google Ads work together?
While Local Services and Google Ads share some similarities, you will control your Local Services budget, as well as ad targeting, separately. Both ad services allow you to login with the same Google account, and you can view charges and billing information for both products together.
What is Pay-Per-Lead Advertising?
Pay-Per-Lead means you only pay for leads related to your business or the services you offer.
Advertising on Google
Can I have multiple Google Local Services accounts and locations?
While you can have more than one Google Local Services account and location, each location needs to have its own address and be verified by our team.
How do I add users to my account?
To add users, sign in to your account on ads.google.com using the same email and password associated with your Local Services account, find the grey toolbar, select the wrench icon, then select Account Access. Here you can add or remove users.
How can I change the email address or phone number associated with my Google Local Services account?
To add or change an email address, log in to www.ads.google.com with your current email and select Account Access. To update your phone number give us a call at 650-260-5700.
About my account
How can I check how my ads are performing?
What’s the Local Services app?
The Local Services app lets you easily track leads throughout the day or pause ads from the convenience of your phone.
How can I improve my Ad Ranking on Google Local Services?
Your ranking is determined by several factors that help Google match local businesses with customers. Factors that can affect your ranking are:
- Your proximity to potential customers' locations
- Your review score and the number of reviews you receive
- Your responsiveness to customer inquiries and requests
- Your business hours
- Whether or not we’ve received serious or repeated complaints about your business
I’m ready to start advertising with Local Services by Google. How can I get in touch with the Local Services team?
If you’d like assistance creating your new account, our Local Services experts are available to help at no additional cost from Monday - Friday, 9 am - 9 pm ET at 1-833-272-1444.
For help with an existing Local Services account, give us a call at 650-260-5700.
The Local Services team reached out to me. How do I know if I’m actually talking to them?
Google will never send an unsolicited message asking you to provide your password or other sensitive information by email or through a link. To verify that a Local Services member is reaching out to you, you can check here.