Have a question about Local Services Ads? Here
are the answers to some of the most commonly
asked questions.
About Local Services Ads
What’s Local Services Ads?
Local Services Ads helps you gain new
local jobs by serving well-placed ads
when potential customers search for your
services. We make it easy for you to
control your budget, let customers
get in touch with you, and leave reviews.
Additionally, when you sign up for Local
Services Ads, you build trust online with
customers by becoming a Google Guaranteed
business.
How does Local Services Ads work?
Local Services Ads make it easy for
customers in your area to find and
connect directly with your business, and
filter results based on the services that
you offer. When a customer selects your
business, they can simply click your ad
and connect with you by phone. If a
customer used your Local Services Ads ad
to hire you and the job is complete, they
are then encouraged to leave a review.
These reviews are posted on your provider
profile to encourage other potential
customers to book your services with
confidence.
What is the Google Guarantee?
When you sign up and complete the
verification process for Local Services
Ads, you become a Google Guaranteed
business. The Google Guarantee helps you
build a strong reputation online, giving
potential customers peace of mind that
you have been vetted and approved by
Google. If a customer is unhappy with the
quality of your work, Google may refund
up to the amount paid for jobs booked
through Local Services Ads, with a
lifetime cap for coverage.
How much does Local Services Ads cost?
You set your budget based on the number
of leads you want. The exact cost of your
ad is determined by your location,
industry, competitors.
Get an estimate on our cost tool.
What is the qualification criteria to
advertise on Local Services Ads?
Once you create an account and tell us
more about your business, we’ll work with
you to verify that your business meets
local requirements such as license and
insurance requirements.
Advertising on Google
How do I start advertising on Google?
Getting started is simple. Click
here to sign up, and we’ll walk
you through the process of creating your
first ad. If you need help, our Local
Services experts are available at no
additional cost Monday - Friday, 6 am - 5
pm PT at 1-833-272-1444.
How do Local Services Ads and Google Ads
work together?
While Local Services Ads and Google Ads
share some similarities, you will control
your Local Services Ads budget, as well
as ad targeting, separately. Both ad
services allow you to login with the same
Google account, and you can view charges
and billing information for both products
together.
What is Pay-Per-Lead Advertising?
Pay-Per-Lead means you only pay for leads
related to your business or the services
you offer.
About my account
Can I have multiple Google Local Services
Ads accounts and locations?
While you can have more than one Google
Local Services Ads account and location,
each location needs to have its own
address and be verified by our team.
How do I add users to my account?
To add users, sign in to your account on
ads.google.com using the same email and
password associated with your Local
Services Ads account, find the grey
toolbar, select the wrench icon, then
select Account Access. Here you can add
or remove users.
How can I change the email address or
phone number associated with my Google
Local Services Ads account?
To add or change an email address, log in
to www.ads.google.com with
your current email and select Account
Access. To update your phone number give
us a call at 650-260-5700.
Ad performance
How can I check how my ads are
performing?
You can check your ad’s performance and
see how many leads and bookings you get
by logging
into your account or checking the
Local Services Ads app. We’ll also send
you reports to help you understand how
your ad(s) is performing. Learn
more
What’s the Local Services Ads app?
The Local Services Ads app lets you
easily track leads throughout the day or
pause ads from the convenience of your
phone.
How can I improve my Ad Ranking on Google
Local Services Ads?
Your ranking is determined by several
factors that help Google match local
businesses with customers. For example:
Your proximity to potential
customers' locations
Your review score and the number of
reviews you receive
Your responsiveness to customer
inquiries and requests
Your business hours
Whether or not we’ve received serious
or repeated complaints about your
business
Get in touch with Google
I’m ready to start advertising with Local
Services Ads. How can I get in touch with
the Local Services Ads team?
If you’d like assistance creating your
new account, our Local Services experts
are available to help at no additional
cost from Monday - Friday, 6 am - 5 pm PT
at 1-833-272-1444.
For help with an existing Local Services
account, give us a call at 650-260-5700.
The Local Services Ads team reached out
to me. How do I know if I’m actually
talking to them?
Google will never send an unsolicited
message asking you to provide your
password or other sensitive information
by email or through a link. To verify
that a Local Services Ads member is
reaching out to you, you can check
here.