Here’s what to track

Your dashboard is the window into your campaign’s performance. Here are the metrics you’ll use to track how well your campaign is doing.

Key points


This is the number of people who viewed your ad.


This is the number of people who visited your website by clicking on your ad.

Clickthrough rate (CTR)

This is the percentage of people who click your ad after seeing it. CTRs can vary by business type, but keeping yours above 1% for Search campaigns is a good goal.


These are valuable actions customers take after clicking your ad, like purchases, calls, leads, or app downloads.

In the early stages of your campaign, it’s key to focus on CTR and website engagement to make sure you’re attracting the right customers to your website. You can also connect your goals to data and track sales and conversions to monitor important actions.

Next lesson

Understanding your customers, Part 1